Archive
Tony Curtis Art to be published by ID-WALL
Tony Curtis Licensing Program Secures Partnership with ID-Wall
ID-Wall to offer limited edition gicleé canvas prints, wall murals, photo wallpaper, traditional framed art prints, acrylic prints and metal prints featuring Tony Curtis artworks and photographic images.
Las Vegas, NV, October 12, 2009 – “The Tony Curtis licensing program’s push beyond celebrity licensing and into art licensing gains tremendous momentum resulting from the newly secured partnership with ID-Wall,” says Michael Feder, CEO of Fame Farm licensing and marketing firm representing the Tony Curtis licensing program.
Tony Curtis & Marilyn Monroe on Couch
Tony Curtis’s spectacular body of screen work includes starring roles in Spartacus, Houdini, Operation Petticoat and Sweet Smell of Success. The actor may be best known for his role in Some Like It Hot, named by the American Film Institute as the funniest movie of the past 100 years. Tony Curtis received an Academy Award nomination for best actor in The Defiant Ones.
Also an internationally renowned visual artist, Tony Curtis creates brightly colored impressionistic paintings, drawings and assemblages reflecting the glamour of his movie-star status, his generous nature and his zest for life. The subject matter of his paintings include domestic still lifes featuring floral and cat motifs, landscapes, celebrity portraits and self portraits. Curtis’s artwork is featured in prominent galleries, private collections and distinguished museums including New York’s Museum of Modern Art. Considerable demand for Curtis’s artwork dictates a busy exhibition and personal appearance schedule with his original paintings commanding in excess of $50,000 per canvas.
Tony Curtis - Floral Tritych
“We are excited to partner with American screen icon and visual artist Tony Curtis,” says Tim Bennett, Managing Director, ID-Wall Limited. “Tony Curtis is an extraordinary and inspirational talent with a tremendous base of enduring admirers. We value his current worldwide promotional book tour (The Making of Some Like It Hot, My Memories of Marilyn Monroe and the Classic American Movie) and expect this significant marketing campaign to translate into increased visibility and reap high sales figures,” adds Mr. Bennett.
Tony Curtis & Marilyn Monroe - Del Coronado
ID-Wall, headquartered in the UK, offers exclusive licensed imagery from prominent brands, artists and photographers to the worldwide market. Their expertise is positioned with the presentation of iconic affordable art, produced on-demand, to suit individual and distinct size, media and volume needs. The firm will offer limited edition gicleé canvas prints, wall murals, photo wallpaper, traditional framed art prints, acrylic prints and metal prints featuring Tony Curtis artworks and photographic images.
The partnership was brokered by Fame Farm licensing and Marketing Firm representing the Tony Curtis licensing program.
To view the new collection, please visit :
http://www.id-wall.com/brands/67/0/1/tony-curtis-the-art-of-hollywood-prints
Martin Kreloff art launches on ID-WALL.com
Martin Kreloff art launches on ID-WALL.com
Born in New York City, Martin Kreloff started painting at the age of 12 and began his studies at the Brooklyn Museum. He went on to do undergraduate work at Parsons School of Design and earned his BFA and MFA degrees from the University of Miami.
Kreloff’s hard edge style paintings are internationally known. His brightly colored, witty canvases are in museums and public collections, including New York’s Museum of Modern Art.
With over 20 solo exhibitions to his credit, Kreloff has also been commissioned to create artwork for many corporates as well as producing private work for individuals.
In a new deal with US based Fame Farm, ID-WALL will publish, distribute and retail the Kreloff collection. Initially available in a small canvas print limited edition series, the print range and product offering will expand to include art prints, acrylics and wall murals.
http://www.id-wall.com/brands/68/0/1/martin-kreloff-iconic-hollywood-prints
Art – QUANTUM BRANDING JP TREVOR
JP Trevor - Leviathan
QUANTUM BRANDING JP TREVOR
By P. Scott
JP Trevor - Leviathan in the making
You’re an art student fresh out of a degree show and Saatchi wants to rep you and eventually brand you. Fine.
But what if you’re already an established artist with serious collectors’ critical praise, even having been bestowed with the title of creative ‘genius’, and you want to be branded – because until you are, nobody in the ‘Frieze’ contemporary art scene, where the stakes are highest – will take you seriously, nor will your work reach well-deserved branded prices, but people like Saatchi, Gagosian, Serota, Joplin, don’t want to know about you. What do you do?
Unless your Rolodex includes these ‘superstar’ dealers of the contemporary art world, you’re excluded from receiving the wave of their wand that can transform art like JP Trevor’s, into a multi million pound commodity. The solution is to wave your own wand, gather together a marketing and PR team and do it yourself like Jack Vettriano and Damien Hirst, the wealthiest living artist.
Some critics might wince at these two names together, but they both use the same tools: marketing and PR.
This paper is about branding A-list artist JP Trevor, also known as ‘Phoenix’, without the blessing or endorsement of the Gagosians and Guggenheims of the tightly controlled ‘members only’ elitist art world, who would like you to believe that traditional branding is a complex process, that only they understand it or have the power to make happen. In fact it’s a very simple equation; it’s a marketing exercise par excellence accessible by whoever wishes to carry it out.
The book, the $12 MILLION DOLLAR STUFFED SHARK, by Don Thompson, exposes contemporary art branding and the elaborate smoke and mirrors these people have a vested interest in to use, to manipulate the art market at the top end of the pyramid. So far they have kept the market small and opaque, and hugely profitable, through a strict control of supply and demand, showbiz tactics, ego, lashings of hype, fear, greed and even underpinning – tactics that are essential when considering that much of the art on the uber contemporary scene cannot stand on merit alone – but some of these tactics, when applied to great artists, magnify the economics.
With books like SEVEN DAYS IN THE ART WORLD by Sarah Thornton and the one above by Don Thompson, the veil of mystery is lifting off the branding process, revealing a gleaming template that in the hands of a crack marketing team can be very rewarding.
THE BRANDING TEMPLATE EXPOSED
Esquire 2008 – ‘THE ART OF THE MATTER’
An explanation from an ‘elite’ art panel interviewed by Esquire, of the benchmarks and factors that determine which works are good and which are not, that make a JPT more desirable than a work by X, are as follows: ‘The answer lies in a complicated and elaborate system of approval and endorsement by which an artist’s work has to be talked about, written about, sold, bought and selected for exhibition by a network of experts in both the public and private sectors. If a sufficient number of these individuals hold the same view, this consensus amounts to an endorsement and the quality of the artist’s work is assured’.
Sound familiar? It’s marketing.
JP Tevor - Blue God III - Stripes
These same principles, used with hype and Hollywood showbiz, are very powerful, so much so that they can sell coloured dots – that the artist did not even paint – for six figures, a couple of square metres of canvas painted in the same colour for £10M if painted by Yves Klein.
And they will insist that to be branded successfully, the artist’s work has to be in major public institutions, reputable collections of contemporary art, have an auction record, museum presence, and although some of this helps, it all sounds very worthy; they will deny that these pre-branding ethics are not nearly as pure as they appear – but at an auction at Sotheby’s Sept 15 2008, the sale was underpinned by the artist’s very own primary dealer, who bid on an estimated 44% of the multi-million pound lots in the big evening sale.
And they will probably not even answer your question; how did Jack Vettriano become branded without their blessing? His works are hardly in any of those ‘established’ places, and he is rejected by the ‘Frieze’ art world. So why is he a ‘brand’ nevertheless? Because of intelligent marketing that means one of his paintings recently sold for £700,000.
THE BRANDING SPARK OF LIFE
During my research into the ‘mysterious’ world of branding, I was determined to find someone ‘inside’ to confirm that branding depends on one thing initially. A pivotal moment of truth happened when I walked into a gallery in London’s West End on Feb 6 2009 and said to the director that a well known institution and general opinion had put a value of £1M on JP Trevor’s thirty foot painting LEVIATHAN. The director said, ‘I cannot see how X, who I have a great deal of respect for, can just put a value of £1M on it, I mean people will want to know why it’s a million, there’s a reason, what’s the reason?’ I said nothing and let the moment of resistance pass. Then he said, with great courage, ‘But then again, all it can take is someone to say ‘I love his painting, I love him, how much do you want for it, a million? OK, let me write a cheque’, and that does it (branding)’. The director’s three words, ‘that does it’, and admitting ‘there’s a lot of froth in the branding process’, blew the veil of mystery and the ‘rules’ outlined in SHARK clear out of the water. Quantum branding was born.
JP Trevor Canvas Print - Leviathan #2
Hang two paintings side by side at Frieze Art Fair. Apply the full branding hype outlined in SHARK, to one painting, but no buyer comes forward. Then X comes in, looks at the other painting, and writes a cheque for £1M. Which painting will get instant media interest, world coverage and offers to the artist of PR representation?
Therefore a high profile sale of a flagship work is essential to establish ‘branding’.
QUANTUM BRANDING
The dynamics are mostly the same as covered in SHARK, but more streamlined due to less self-serving politics, hence the term ‘quantum’. The primordial soup of the branding equation is ignited when X purchases a stunning work like LEVIATHAN, valued at say £1M. A publicist and marketing team takes it from there.
Post Branding Management:
SELL / PROMOTE / CURATE / ENDORSE.
JP Trevor Canvas Print - Gotham City
INVESTING IN JP TREVOR
JP Trevor, also known as ‘Phoenix’, is an artist who has exceeded the boundaries of excellence. He is a diamond in the rough; whoever cuts it stands to gain. His rich artistic history, body of work, and maîtrise in the purist sense makes branding essential. Not to do so would be a serious cultural and social faux pas, and an insult to the artist himself, when a pile of fortune cookies (Christies May 2003) sells for six figures and an actual pile of dirt sells for €17,000 – ‘Der Letzte Dreck’ ‘A pile of Dirt’, 2007 by Hans Schabus at Art Basel.
JP’s art is in collections all over the world including that of Florence Jay Gould. He’s considered by the film and design industry as one of America’s top ten artists. In 2001 Christies gave him a whole page to himself in their Film and Entertainment catalogue and sold one of his original ‘pre-production’ oils of GOTHAM CITY (BATMAN I). In 1998 he was flown to Russia by the ex-Soviet Union’s leading star to design a major rock musical next to the Kremlin. The Russian press dubbed it ‘Best Concert Design by a Foreign Designer’’. His awards include the coveted CCA and Lurzer Archiv for best TV commercial design.
JP Trevor is frustrated at being told he’s a ‘master’, that he should be ‘worth a fortune’, of receiving critical praise, and yet when he approaches Tate Modern and the Larry Gagosians of the art world, the door is shut, preventing branding, when it’s clearly obvious to his reputable collectors and serious critics this accolade is long overdue.
JP Trevor - Blue Gods
It’s a basic industry tenet that if the mammoth work LEVIATHAN by A-list artist JP Trevor, is bought by well known X for the magic seven figure, and exacting and intelligent marketing and PR management is in place, branding will occur and the post-branding harvest from his future works, especially considering his rich and controversial back story – a publicist’s dream in itself – stands to be very profitable to whoever carries his career forward. The momentum, the body of work, the credentials and the story are there.
JP Trevor, ‘I have the right stuff for this to happen. I want my life’s work so far, to be acknowledged and capitalised on; branding me makes sound financial sense. I’m not where I should be in the art arena and serious collectors and critics know it. I’m not yet branded because my speed-dial doesn’t have the right names in it. But I’m now better informed about the concept and process of branding – it’s marketing. I realise, like Sarah Thornton, that I can write my own branding rules, so I’m looking for a team’.
LEVIATHAN
This is modern art at its finest – in technique, skill, beauty and spirit – and was inspired by film design. The thirty-foot painting is meticulously fabricated by hand in fine draughtsmanship. It is a painting that’s pushed the boundaries of excellence, that was in itself a test of technical stamina and physical strength.
At the unveiling in 2004 of LEVIATHAN, an ‘unknown metropolis’, that took one hundred and ten days to create without a break, two hundred people, including disciples of Norman Foster and Richard Rodgers broke into spontaneous applause as the cloth came off.
Some who have only seen a large print of LEVIATHAN, refuse to believe it was created by hand, but Harrison Ellenshaw who trained ‘Phoenix’ in California and knows of his skills, said of LEVIATHAN “Very, very impressive’.
JP Trevor Canvas Print - Leviathan #1
INVESTING IN ART – A SAFER TANGIBLE CURRENCY
Even without the branding effect, ‘good’ art is an investment. Great art takes the stakes higher when adding branding.
‘AN’ 2008. ‘As record sales draw in more and more buyers of contemporary and modern art, more financial infrastructures get into place. Launching 1 July 2007, the London based organisation Artistic Investment Advisers (AIA) set up the Art Trading hedge fund – an investment fund charging a performance fee, open to a limited range of investors – signing up established artists and aiming for an annualised return of 30%, claiming to have found between ten and fifteen economic indicators and securities that make it profitable’.
‘Art is viewed more and more as an alternative asset class, an investment category compared to cash, property, bonds, shares’.
Owning top end art that you love also announces that you are cultured and refined; it becomes part of a positive identity. Savvy collectors buy not for always for display (showing only reproductions) but as negotiable assets to be locked away. With the crisis and with tangibles like gold on the rise, great art has never been a more solid investment.
Contact ID-WALL for more information : info@id-wall.com
JP Trevor - Blue God AH I Burst
Essential reading:
THE $12 MILLION DOLLAR STUFFED SHARK
Anarchy Prints – ID-WALL.com
i often think if it’s all worth the effort….
then i see the masses converging on the city and i understand…
g20 needs to produce results, otherwise we decend into a 30’s depression
this is not good for art…….you can make a difference
PEACE
Ideal Home Show – Alison Cork’s Bargain Hunter LIVE
ID-WALL have teamed up with Alison Cork’s Bargain Hunter LIVE at this year’s Ideal Home Show to showcase a handpicked collection of art prints and wall stickers.
Carles Gomila - Good Luck - Limited edition fine art print
We are also offering 10% off ID-WALL products for all Ideal Home Show visitors who register and shop online.
Online discount code = IDHSBHL10 (Just enter on your “Shopping Basket” page)
Standard delivery leadtime is 10-14 days – worldwide shipping. FREE UK Shipping on orders over £100.00 inc VAT.
http://www.id-wall.com/brands/61/0/1/bargain-hunter-live-ideal-home-show-09-prints
ID-WALL joins GalacticBinder.com
ID-WALL are proud to sponsor the GalacticBinder.com – the Star Wars directory that features news, interviews, giveaways, articles and coupons. Explore hundreds of Star Wars and The Clone Wars websites on this very comprehensive inter-galactic portal.
Visit the website here :
http://www.galacticbinder.com/
May the Force be with you…
The War of The Worlds – Exclusive Fine Art Prints
Jeff Wayne’s Musical Version of The War of The Worlds
“The chances of anything coming from Mars are a million to one, he said…….”
ID-WALL are delighted to announce the official launch of the new and exclusive Jeff Wayne’s The War of The Worlds fine art collection.
Thunder Child - The War of The Worlds - Limited Edition Print
Jeff Wayne’s musical adaptation of H.G. Wells’ classic novel The War of The Worlds is one of the best known and best selling musical works of all time.
Canvas Prints and Acrylic Wall Mounts are available in this stunning collection of original album artwork. ID-WALL ships these limited edition prints worldwide in 10-14 days.
Artists include Michael Trim, Peter Goodfellow, Geoff Taylor and Stephen Doig. The print collection consists of paintings and pencil drawings reproduced to Fine Art Trade Guild standards in two high quality numbered formats.
Brave New World - The War of The Worlds - Limited Edition Print
To date the Jeff Wayne album has sold over 15 million records around the world and has been adapted into several foreign language versions. It has charted in no less than 22 countries, been number 1 in 11 of them and achieved gold or platinum status in all but 5 of them including a staggering 10 times platinum in the UK, 10 times platinum in Australia and 13 times platinum in New Zealand.
The album has topped the charts in both English speaking and non-English speaking territories, has won two coveted Ivor Novello awards, and, significantly, remains today one of the consistently best selling albums. Three decades on, world-wide sales show no signs of faltering.
Handling Machine Designs - The War of The Worlds - Limited Edition Print
2009 sees the 30th Anniversary of the release celebrated by a worldwide tour of the musical. For ticket information and more details visit the official website : www.thewaroftheworlds.com
© Copyright Ollie Record Productions 2006. All Rights Reserved.
Soundtrack :
Jeff Wayne\’s Musical Version of The War of The Worlds
For prints go to the website :
http://www.id-wall.com/brands/48/0/1/the-war-of-the-worlds-prints
TADO – Edgar’s Meadow : Limited edition canvas prints
Edgar’s Meadow is an exclusive limited edition print available from ID-WALL. The UK-made fine art giclee canvases are available in 8 different sizes and crops, and you can even have Edgar printed up HUGE as a wallpaper!
Edgar & Bubble Smiler - Limited edition print - From £54.99
Mike and Katie are TADO, two very hard working people who do graphic design, illustration, animation, toy design, and a bit of everything in between. They are based in Sheffield, UK, enjoy ice cream and playing with their daft dogs.
Bubble Smiler - TADO - Limited edition print - From £49.99
Their distinctive style is applied across a wide range of mediums, from logos, animation and web design to customized cars, designer toys and home-ware! TADO’s diverse client-base includes MTV International, Daimler Chrysler (Smart Car), Pioneer, World Wildlife Fund, Sony, Honda, Habitat, and British Airways alongside companies such as Flying Cat Toys, Kidrobot, Mathmos, Colette and Playlounge.
Little Shepherd - TADO - Limited edition print - From £49.99
TADO are also well known amongst collectors of designer toys for their work with internationally acclaimed toy company Flying Cat. Their ‘Fortune Pork’ series of mini-plushes was released in 2005 with their ‘Ryoko and The SissyFists’ set of mini figures launched in 2006.
Check out more at : www.tado.co.uk
View all TADO prints here :
http://www.id-wall.com/brands/29/0/1/tado-prints
Apple & Pear - TADO - Limited edition print - From £49.99
Nick Elliott Music Photography now available at ID-WALL.com
Rock photographer Nick Elliott has carved out an enviable reputation for producing powerful iconic pieces of photographic art in his own inimitable avant-garde style.
Debbie Harry - DMH Leciester 2003 - Limited edition print
ID-WALL are pleased to offer a range of fine art canvas prints and acrylic prints. The limited edition runs of 88 prints feature Debbie Harry, Amy Winehouse, Lily Allen, Travis, Lemmy plus many more. All are now available to buy online.
Lemmy - Motorhead - Limited edition print
Working in the music industry for over 20 years, Nick has photographed some of the most well-known musical artists in the business and his images have frequently been featured on album artwork as well as being published extensively across the media.
His genius in the studio is only surpassed by his ability to capture the intensity of the live musical performance and Nick is driven by an incredible passion and the desire to create stunning images of the musical artists who have been his inspiration.
Amy Winehouse - Limited edition print
Exposing the very essence of the performers’ inner most soul in a way that no other photographer can, Nick continues to produce contemporary collections of photographic art that will outlive time itself.
Please click below to view the collection :
http://www.id-wall.com/brands/60/0/1/nick-elliott-music-photography-prints
Sylvia Ji – Amazing San Fran Artist
ID- WALL are now showcasing Sylvia Ji limited edition fine art prints.
http://www.id-wall.com/canvases/1215/sylvia-ji-rose-catrina
Sylvia Ji - Rose Catrina - Limited edition print
Sylvia’s gorgeously creepy paintings are brimming with a mixture of sexual provocation and consternation.
Images of beautiful women resembling Marie Antoinette in Día de los Muertos face paint.
http://www.id-wall.com/canvases/1214/sylvia-ji-delfina-y-maria-poquianchis
Sylvia Ji was born in 1982 in San Francisco to artistic parents. Ji’s interest in art was implanted at a very young age when she would look through her mother’s sketchbooks and watch her father paint. In her art, she explores themes of beauty, sexual provocation, and social notions of femininity juxtaposed against the dystopian reality of modern cities to create highly charged paintings of women. Some of her paintings are symbolic reflections of herself, portraits of people she knows or just nameless faces set in a landscape of fleeting beauty. She graduated with distinction in 2005 from the Academy of Art University of San Francisco with a Bachelors in illustration and already had her first ambitious and successful solo show while still in her last year of school. Since then she has been in high demand, keeping continuously engaged in an onslought of numerous shows on the West Coast.
ID-WALL's Weblog 