Archive
“He’s a very naughty boy” – Save on new Python prints
We have added new slogan based prints to the Monty Python collection.
You can also save 15% on all online purchases up to Christmas – just use discount code : PYTHON40TH
Tony Curtis Art to be published by ID-WALL
Tony Curtis Licensing Program Secures Partnership with ID-Wall
ID-Wall to offer limited edition gicleé canvas prints, wall murals, photo wallpaper, traditional framed art prints, acrylic prints and metal prints featuring Tony Curtis artworks and photographic images.
Las Vegas, NV, October 12, 2009 – “The Tony Curtis licensing program’s push beyond celebrity licensing and into art licensing gains tremendous momentum resulting from the newly secured partnership with ID-Wall,” says Michael Feder, CEO of Fame Farm licensing and marketing firm representing the Tony Curtis licensing program.
Tony Curtis & Marilyn Monroe on Couch
Tony Curtis’s spectacular body of screen work includes starring roles in Spartacus, Houdini, Operation Petticoat and Sweet Smell of Success. The actor may be best known for his role in Some Like It Hot, named by the American Film Institute as the funniest movie of the past 100 years. Tony Curtis received an Academy Award nomination for best actor in The Defiant Ones.
Also an internationally renowned visual artist, Tony Curtis creates brightly colored impressionistic paintings, drawings and assemblages reflecting the glamour of his movie-star status, his generous nature and his zest for life. The subject matter of his paintings include domestic still lifes featuring floral and cat motifs, landscapes, celebrity portraits and self portraits. Curtis’s artwork is featured in prominent galleries, private collections and distinguished museums including New York’s Museum of Modern Art. Considerable demand for Curtis’s artwork dictates a busy exhibition and personal appearance schedule with his original paintings commanding in excess of $50,000 per canvas.
Tony Curtis - Floral Tritych
“We are excited to partner with American screen icon and visual artist Tony Curtis,” says Tim Bennett, Managing Director, ID-Wall Limited. “Tony Curtis is an extraordinary and inspirational talent with a tremendous base of enduring admirers. We value his current worldwide promotional book tour (The Making of Some Like It Hot, My Memories of Marilyn Monroe and the Classic American Movie) and expect this significant marketing campaign to translate into increased visibility and reap high sales figures,” adds Mr. Bennett.
Tony Curtis & Marilyn Monroe - Del Coronado
ID-Wall, headquartered in the UK, offers exclusive licensed imagery from prominent brands, artists and photographers to the worldwide market. Their expertise is positioned with the presentation of iconic affordable art, produced on-demand, to suit individual and distinct size, media and volume needs. The firm will offer limited edition gicleé canvas prints, wall murals, photo wallpaper, traditional framed art prints, acrylic prints and metal prints featuring Tony Curtis artworks and photographic images.
The partnership was brokered by Fame Farm licensing and Marketing Firm representing the Tony Curtis licensing program.
To view the new collection, please visit :
http://www.id-wall.com/brands/67/0/1/tony-curtis-the-art-of-hollywood-prints
Wall Murals Save up to 50% at ID-WALL.com
Save up to 50% on the ID-WALL collection of Wall Murals.
Charlie Chaplin Wall Mural - now £127.00 was £254.00
ID-WALL offer lots of great affordable ideas to transform your walls into real works of art, creating dynamic features that let rooms come alive. Great for kids bedrooms, living rooms and office areas, ID-WALL work with some of the world’s biggest brands, photographers and artists to offer a wide selection of hand picked pictures to suit all tastes. And it’s also possible to use your own pictures to create a more unique look.
Astronaut Wall Mural - now £210.00 was £420.00
We offer :
– Free consultancy on image selection and interior design. Plus free fitting advice and quotations.
– Dedicated image galleries – choose from carefully selected branded images to dress your walls. ID-WALL work with some of the world’s biggest brands and offer a wide selection of hand picked pictures to suit all tastes.
– Quick & easy solutions – we have teamed up with the best partners in the industry to give you amazing results using software that allows you to choose the exact dimensions to suit your design requirements.
– Big walls : big ideas = browse the massive number of image ideas in the ID-WALL online galleries. Also use image stock websites; purchase the image for a few dollars and own your space.
Mona Lisa Wall Mural - now £162.00 was £324.00
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Python Goes up the Wall!
Python Goes up the Wall!
Monty Python Features on New Range of Canvas Wall Art
PPC Enterprises has just announced details of a new deal that will see evergreen favourite Monty Python featuring on canvas wall art from ID-WALL.
Python is celebrating its 40th birthday this year and is just as well loved now as it was in its 1970s heyday. Classic catchphrases such as ‘And Now for Something Completely Different’ and ‘Nobody Expects the Spanish Inquisition’, have entered the lexicon, and cult Python films such as ‘The Life of Brian’ and ‘Monty Python and the Holy Grail’ have legions of devoted followers, young and old.
Monty Python BUS STOP - Canvas Print
The creation of an official Monty Python channel on YouTube has led to Python becoming available to a whole new generation of fans. This has led to a surge of interest in this classic brand and PPCE have set up a series of Python licensing deals, including apparel, voice key chains, and dress-up whilst Forever Famous Clothing has been signed up to produce a range of Python branded T-shirts, which are now available across the High Street in big-name stores such as Next and ASOS.
Monty Python Lumberjack no1 - Canvas Print
ID-WALL already works with some of the biggest brands in the world, such as Star Wars™ and Universal Music Publishing, and the new deal will see the licensed imagery specialists creating canvas wall art featuring iconic Python characters and catchphrases. The first collection of limited edition prints will be made available on the licensee’s retail website in May – www.id-wall.com
Monty Python and The Holy Grail One Sheet - Canvas Print
Mark Hurry, legal and commercial director at PPC Enterprises, is delighted with the new deal: ‘Monty Python is in the enviable position of being a classic brand that appeals to all ages – it has an incredibly loyal fan base that is being constantly added to by people who weren’t even born when the first shows were aired. Licensees across a wide variety sectors are showing huge interest in the brand and the ID-WALL deal is further evidence of this. There is likely to be plenty more to come from Python!’
For further information please contact :
Art – QUANTUM BRANDING JP TREVOR
JP Trevor - Leviathan
QUANTUM BRANDING JP TREVOR
By P. Scott
JP Trevor - Leviathan in the making
You’re an art student fresh out of a degree show and Saatchi wants to rep you and eventually brand you. Fine.
But what if you’re already an established artist with serious collectors’ critical praise, even having been bestowed with the title of creative ‘genius’, and you want to be branded – because until you are, nobody in the ‘Frieze’ contemporary art scene, where the stakes are highest – will take you seriously, nor will your work reach well-deserved branded prices, but people like Saatchi, Gagosian, Serota, Joplin, don’t want to know about you. What do you do?
Unless your Rolodex includes these ‘superstar’ dealers of the contemporary art world, you’re excluded from receiving the wave of their wand that can transform art like JP Trevor’s, into a multi million pound commodity. The solution is to wave your own wand, gather together a marketing and PR team and do it yourself like Jack Vettriano and Damien Hirst, the wealthiest living artist.
Some critics might wince at these two names together, but they both use the same tools: marketing and PR.
This paper is about branding A-list artist JP Trevor, also known as ‘Phoenix’, without the blessing or endorsement of the Gagosians and Guggenheims of the tightly controlled ‘members only’ elitist art world, who would like you to believe that traditional branding is a complex process, that only they understand it or have the power to make happen. In fact it’s a very simple equation; it’s a marketing exercise par excellence accessible by whoever wishes to carry it out.
The book, the $12 MILLION DOLLAR STUFFED SHARK, by Don Thompson, exposes contemporary art branding and the elaborate smoke and mirrors these people have a vested interest in to use, to manipulate the art market at the top end of the pyramid. So far they have kept the market small and opaque, and hugely profitable, through a strict control of supply and demand, showbiz tactics, ego, lashings of hype, fear, greed and even underpinning – tactics that are essential when considering that much of the art on the uber contemporary scene cannot stand on merit alone – but some of these tactics, when applied to great artists, magnify the economics.
With books like SEVEN DAYS IN THE ART WORLD by Sarah Thornton and the one above by Don Thompson, the veil of mystery is lifting off the branding process, revealing a gleaming template that in the hands of a crack marketing team can be very rewarding.
THE BRANDING TEMPLATE EXPOSED
Esquire 2008 – ‘THE ART OF THE MATTER’
An explanation from an ‘elite’ art panel interviewed by Esquire, of the benchmarks and factors that determine which works are good and which are not, that make a JPT more desirable than a work by X, are as follows: ‘The answer lies in a complicated and elaborate system of approval and endorsement by which an artist’s work has to be talked about, written about, sold, bought and selected for exhibition by a network of experts in both the public and private sectors. If a sufficient number of these individuals hold the same view, this consensus amounts to an endorsement and the quality of the artist’s work is assured’.
Sound familiar? It’s marketing.
JP Tevor - Blue God III - Stripes
These same principles, used with hype and Hollywood showbiz, are very powerful, so much so that they can sell coloured dots – that the artist did not even paint – for six figures, a couple of square metres of canvas painted in the same colour for £10M if painted by Yves Klein.
And they will insist that to be branded successfully, the artist’s work has to be in major public institutions, reputable collections of contemporary art, have an auction record, museum presence, and although some of this helps, it all sounds very worthy; they will deny that these pre-branding ethics are not nearly as pure as they appear – but at an auction at Sotheby’s Sept 15 2008, the sale was underpinned by the artist’s very own primary dealer, who bid on an estimated 44% of the multi-million pound lots in the big evening sale.
And they will probably not even answer your question; how did Jack Vettriano become branded without their blessing? His works are hardly in any of those ‘established’ places, and he is rejected by the ‘Frieze’ art world. So why is he a ‘brand’ nevertheless? Because of intelligent marketing that means one of his paintings recently sold for £700,000.
THE BRANDING SPARK OF LIFE
During my research into the ‘mysterious’ world of branding, I was determined to find someone ‘inside’ to confirm that branding depends on one thing initially. A pivotal moment of truth happened when I walked into a gallery in London’s West End on Feb 6 2009 and said to the director that a well known institution and general opinion had put a value of £1M on JP Trevor’s thirty foot painting LEVIATHAN. The director said, ‘I cannot see how X, who I have a great deal of respect for, can just put a value of £1M on it, I mean people will want to know why it’s a million, there’s a reason, what’s the reason?’ I said nothing and let the moment of resistance pass. Then he said, with great courage, ‘But then again, all it can take is someone to say ‘I love his painting, I love him, how much do you want for it, a million? OK, let me write a cheque’, and that does it (branding)’. The director’s three words, ‘that does it’, and admitting ‘there’s a lot of froth in the branding process’, blew the veil of mystery and the ‘rules’ outlined in SHARK clear out of the water. Quantum branding was born.
JP Trevor Canvas Print - Leviathan #2
Hang two paintings side by side at Frieze Art Fair. Apply the full branding hype outlined in SHARK, to one painting, but no buyer comes forward. Then X comes in, looks at the other painting, and writes a cheque for £1M. Which painting will get instant media interest, world coverage and offers to the artist of PR representation?
Therefore a high profile sale of a flagship work is essential to establish ‘branding’.
QUANTUM BRANDING
The dynamics are mostly the same as covered in SHARK, but more streamlined due to less self-serving politics, hence the term ‘quantum’. The primordial soup of the branding equation is ignited when X purchases a stunning work like LEVIATHAN, valued at say £1M. A publicist and marketing team takes it from there.
Post Branding Management:
SELL / PROMOTE / CURATE / ENDORSE.
JP Trevor Canvas Print - Gotham City
INVESTING IN JP TREVOR
JP Trevor, also known as ‘Phoenix’, is an artist who has exceeded the boundaries of excellence. He is a diamond in the rough; whoever cuts it stands to gain. His rich artistic history, body of work, and maîtrise in the purist sense makes branding essential. Not to do so would be a serious cultural and social faux pas, and an insult to the artist himself, when a pile of fortune cookies (Christies May 2003) sells for six figures and an actual pile of dirt sells for €17,000 – ‘Der Letzte Dreck’ ‘A pile of Dirt’, 2007 by Hans Schabus at Art Basel.
JP’s art is in collections all over the world including that of Florence Jay Gould. He’s considered by the film and design industry as one of America’s top ten artists. In 2001 Christies gave him a whole page to himself in their Film and Entertainment catalogue and sold one of his original ‘pre-production’ oils of GOTHAM CITY (BATMAN I). In 1998 he was flown to Russia by the ex-Soviet Union’s leading star to design a major rock musical next to the Kremlin. The Russian press dubbed it ‘Best Concert Design by a Foreign Designer’’. His awards include the coveted CCA and Lurzer Archiv for best TV commercial design.
JP Trevor is frustrated at being told he’s a ‘master’, that he should be ‘worth a fortune’, of receiving critical praise, and yet when he approaches Tate Modern and the Larry Gagosians of the art world, the door is shut, preventing branding, when it’s clearly obvious to his reputable collectors and serious critics this accolade is long overdue.
JP Trevor - Blue Gods
It’s a basic industry tenet that if the mammoth work LEVIATHAN by A-list artist JP Trevor, is bought by well known X for the magic seven figure, and exacting and intelligent marketing and PR management is in place, branding will occur and the post-branding harvest from his future works, especially considering his rich and controversial back story – a publicist’s dream in itself – stands to be very profitable to whoever carries his career forward. The momentum, the body of work, the credentials and the story are there.
JP Trevor, ‘I have the right stuff for this to happen. I want my life’s work so far, to be acknowledged and capitalised on; branding me makes sound financial sense. I’m not where I should be in the art arena and serious collectors and critics know it. I’m not yet branded because my speed-dial doesn’t have the right names in it. But I’m now better informed about the concept and process of branding – it’s marketing. I realise, like Sarah Thornton, that I can write my own branding rules, so I’m looking for a team’.
LEVIATHAN
This is modern art at its finest – in technique, skill, beauty and spirit – and was inspired by film design. The thirty-foot painting is meticulously fabricated by hand in fine draughtsmanship. It is a painting that’s pushed the boundaries of excellence, that was in itself a test of technical stamina and physical strength.
At the unveiling in 2004 of LEVIATHAN, an ‘unknown metropolis’, that took one hundred and ten days to create without a break, two hundred people, including disciples of Norman Foster and Richard Rodgers broke into spontaneous applause as the cloth came off.
Some who have only seen a large print of LEVIATHAN, refuse to believe it was created by hand, but Harrison Ellenshaw who trained ‘Phoenix’ in California and knows of his skills, said of LEVIATHAN “Very, very impressive’.
JP Trevor Canvas Print - Leviathan #1
INVESTING IN ART – A SAFER TANGIBLE CURRENCY
Even without the branding effect, ‘good’ art is an investment. Great art takes the stakes higher when adding branding.
‘AN’ 2008. ‘As record sales draw in more and more buyers of contemporary and modern art, more financial infrastructures get into place. Launching 1 July 2007, the London based organisation Artistic Investment Advisers (AIA) set up the Art Trading hedge fund – an investment fund charging a performance fee, open to a limited range of investors – signing up established artists and aiming for an annualised return of 30%, claiming to have found between ten and fifteen economic indicators and securities that make it profitable’.
‘Art is viewed more and more as an alternative asset class, an investment category compared to cash, property, bonds, shares’.
Owning top end art that you love also announces that you are cultured and refined; it becomes part of a positive identity. Savvy collectors buy not for always for display (showing only reproductions) but as negotiable assets to be locked away. With the crisis and with tangibles like gold on the rise, great art has never been a more solid investment.
Contact ID-WALL for more information : info@id-wall.com
JP Trevor - Blue God AH I Burst
Essential reading:
THE $12 MILLION DOLLAR STUFFED SHARK
Win Wall Stickers worth £100 from ID-WALL
We have teamed up with the Home and Bargains website to bring you this great competition :
Large Black Flower Transfer Wall Sticker
Fancy winning this amazing Large Black Flower wall sticker transfer worth £100? Well thanks to the lovely people at ID-WALL, here’s your chance.
Adhesive wall art is the next big thing in interior decoration.
The designer look is really easy to achieve with only a peel-off, stick-on application. Once in place, the stickers are durable yet easily removable if you want to change them or move them to a different site.
This beautiful design creates a dramatic impact and will complement your décor enhancing plain painted walls. The transfer comes with full instructions and fitting time is around 10-15 minutes.
For your chance to win simply fill out this form.
Don’t worry if you aren’t the lucky winner though. Click here to buy the wonderful wall sticker and view the full collection.
ID-WALL Launches new personalised print service
ID-WALL is proud to announce the launch of it’s personalised print service. You can now transform your original photographs and digital images into stunning works of art to hang on your walls.
And that’s not all… Spend over £100 and receive a free £20 gift voucher !
Simply choose a product, select a style and size, send a personal photo, confirm and sit back and wait for your print to be delivered to your door by secure courier. Delivery typically takes 10-14 days.
Pre Framed Photographic Print
From £29.99!
High quality heavy weight photographic paper supplied in a deep edge frame with hand cut mount board giving that gallery finish.
Canvas Print
From £34.99!
Used by many of ID-WALL’s professional clients including high street lifestyle photographic studios. The 2 inch deep frame is constructed using a high quality European dry pine supplied from sustainable resources. The image is printed directly onto a 100% natural archival heavyweight canvas using archival pigment inks. The canvas is then hand stretched across the frame and is finished using artists backing tape. This product has received critical acclaim for it quality and attention to detail – it is supplied with either a white border or image wrap (dependant on image) around the return (depth). Fixings supplied.
Acrylic Wall Mount
From £54.99!
Supplied on 8 mm thick acrylic with diamond polished edges with four pre-drilled holes supplied with 4 aluminium spacers. This product is extremely modern and is ideal for kitchens and bathrooms.
For more info, please visit – www.id-wall.com
Ideal Home Show – Alison Cork’s Bargain Hunter LIVE
ID-WALL have teamed up with Alison Cork’s Bargain Hunter LIVE at this year’s Ideal Home Show to showcase a handpicked collection of art prints and wall stickers.
Carles Gomila - Good Luck - Limited edition fine art print
We are also offering 10% off ID-WALL products for all Ideal Home Show visitors who register and shop online.
Online discount code = IDHSBHL10 (Just enter on your “Shopping Basket” page)
Standard delivery leadtime is 10-14 days – worldwide shipping. FREE UK Shipping on orders over £100.00 inc VAT.
http://www.id-wall.com/brands/61/0/1/bargain-hunter-live-ideal-home-show-09-prints
ID-WALL joins GalacticBinder.com
ID-WALL are proud to sponsor the GalacticBinder.com – the Star Wars directory that features news, interviews, giveaways, articles and coupons. Explore hundreds of Star Wars and The Clone Wars websites on this very comprehensive inter-galactic portal.
Visit the website here :
http://www.galacticbinder.com/
May the Force be with you…
The War of The Worlds – Exclusive Fine Art Prints
Jeff Wayne’s Musical Version of The War of The Worlds
“The chances of anything coming from Mars are a million to one, he said…….”
ID-WALL are delighted to announce the official launch of the new and exclusive Jeff Wayne’s The War of The Worlds fine art collection.
Thunder Child - The War of The Worlds - Limited Edition Print
Jeff Wayne’s musical adaptation of H.G. Wells’ classic novel The War of The Worlds is one of the best known and best selling musical works of all time.
Canvas Prints and Acrylic Wall Mounts are available in this stunning collection of original album artwork. ID-WALL ships these limited edition prints worldwide in 10-14 days.
Artists include Michael Trim, Peter Goodfellow, Geoff Taylor and Stephen Doig. The print collection consists of paintings and pencil drawings reproduced to Fine Art Trade Guild standards in two high quality numbered formats.
Brave New World - The War of The Worlds - Limited Edition Print
To date the Jeff Wayne album has sold over 15 million records around the world and has been adapted into several foreign language versions. It has charted in no less than 22 countries, been number 1 in 11 of them and achieved gold or platinum status in all but 5 of them including a staggering 10 times platinum in the UK, 10 times platinum in Australia and 13 times platinum in New Zealand.
The album has topped the charts in both English speaking and non-English speaking territories, has won two coveted Ivor Novello awards, and, significantly, remains today one of the consistently best selling albums. Three decades on, world-wide sales show no signs of faltering.
Handling Machine Designs - The War of The Worlds - Limited Edition Print
2009 sees the 30th Anniversary of the release celebrated by a worldwide tour of the musical. For ticket information and more details visit the official website : www.thewaroftheworlds.com
© Copyright Ollie Record Productions 2006. All Rights Reserved.
Soundtrack :
Jeff Wayne\’s Musical Version of The War of The Worlds
For prints go to the website :
http://www.id-wall.com/brands/48/0/1/the-war-of-the-worlds-prints
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