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Star Wars YouFrame Canvas Print Kits – coming soon…
YouFrame Expressions – Canvas Print Kits
Introducing the new YouFrame Expressions Star Wars print range from ID-WALL.
Each canvas print kit contains x1 taped living hinge YouFrame with built in wall hanging and desk mount system plus your chosen Star Wars or Star Wars : The Clone Wars pre-printed “Letter” size canvas.
Easy to assemble – ready to hang in minutes !
YouFrame Expressions Star Wars “Wave 1” launches in March 2011.
The “creative play” activity art kits are suitable for ages 6 years and older. Retail launch price will be GBP£14.99 per kit.
Packaged in clear euro-hook A4 bags, each kit is supplied with assembly instructions and all you need to create the perfect wall decor print.
The kits are easy to assemble in minutes. You just need a flat clean surface and sharp pair of scissors or craft knife – you can ask an adult to help if necessary.
The roll out of the new product lines will be via the ID-WALL.com website and online retail partners such as Play.com.
YouFrame Expressions - A4 Packaging Header Card
For more details on YouFrame Expressions and to become a retail stockist or distributor, please contact ID-WALL : info@id-wall.com
© 2011 Lucasfilm Ltd. & TM. All rights reserved. Used under authorization. | ID-WALL Ltd : Official Licensee
March 2011
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Sneak Preview – New Star Wars Canvas Prints
Here’s your chance for a sneak preview of the new Star Wars limited edition canvas prints from ID-WALL.com
The new hand numbered print collection is made up of 12 designs, available in ID-WALL’s signature ready-to-hang chunky style. All prints will be issued with an official Certificate of Authenticity and will be on sale towards the end of February.
ID050100 Darth Vader Enters Tantive IV
ID050110 Darth Vader v Luke Skywalker Lightsaber Battle
ID050120 Death Star Space Battle #4
ID050130 Death Star Construction
ID050140 Star Wars Trilogy Poster
ID050150 Boba Fett Profile Collage
ID050160 AT-AT Walkers Advance
ID050170 The Empire Strikes Back Art #2
ID050180 Death Star Space Battle #5
ID050190 Luke Skywalker
ID050200 Emperor Palpatine Darth Vader Royal Guard
ID050210 Death Star Space Battle #6
© 2010 Lucasfilm Ltd. & TM. All rights reserved.
NEW YouFrame Gift Kits : Photo to Canvas from just £9.99 !
YouFrame is the new easy to assemble do-it-yourself Photo to Canvas box framing system.
ID-WALL have launched the new YouFrame photo to canvas Gift Kits from just £9.99 (RRP£14.99)!
Don’t keep treasured memories hidden away on your computer. Show them off proudly with this easy to use, award winning Print-at-Home photo to canvas kit.
Watch the video below :
This fantastic gift idea gives you the chance to make your own professional box canvas print from your digital personalised images.
Each A4 kit contains :
You will need :
You can also buy Gift Vouchers for the YouFrame single, twin and triple packs :
Fot more details click below :
“He’s a very naughty boy” – Save on new Python prints
We have added new slogan based prints to the Monty Python collection.
You can also save 15% on all online purchases up to Christmas – just use discount code : PYTHON40TH
Martin Kreloff art launches on ID-WALL.com
Martin Kreloff art launches on ID-WALL.com
Born in New York City, Martin Kreloff started painting at the age of 12 and began his studies at the Brooklyn Museum. He went on to do undergraduate work at Parsons School of Design and earned his BFA and MFA degrees from the University of Miami.
Kreloff’s hard edge style paintings are internationally known. His brightly colored, witty canvases are in museums and public collections, including New York’s Museum of Modern Art.
With over 20 solo exhibitions to his credit, Kreloff has also been commissioned to create artwork for many corporates as well as producing private work for individuals.
In a new deal with US based Fame Farm, ID-WALL will publish, distribute and retail the Kreloff collection. Initially available in a small canvas print limited edition series, the print range and product offering will expand to include art prints, acrylics and wall murals.
http://www.id-wall.com/brands/68/0/1/martin-kreloff-iconic-hollywood-prints
ID-WALL art features on mydeco.com
We have teamed up with the leading online interior decor portal, mydeco, to feature the full range of art prints, wall stickers and wall murals.
mydeco page Union Jack Rotten
mydeco brings together the widest possible range of products from high street stores to niche retailers, thousands of inspiring looks to fit your budget, expert designers on hand for advice, and simple 3D tools to help you plan your room before you even open a tin of paint. You can also join the online community to share ideas, swap decorating tips and show off your designs. It’s everything you need to buy with confidence.
Follow @CanvasClub on Twitter and WIN !
We’re building our Twitter network and we are giving you the chance to win a fantastic hand numbered limited edition Star Wars canvas print worth £89.99 (size = 400 x 600mm).
Death Star Space Battle #2 : Star Wars Canvas Print
To be entered into our FREE prize draw you need to have a Twitter account, follow us at http://twitter.com/canvasclub and then ReTweet (RT) with your favourite Star Wars film moment or character. You can choose from any of the classic Saga episodes or the new Clone Wars animated series TV shows. One lucky winner will be drawn at random from entries received by 12noon (GMT) Monday 7 September 2009 and announced the same day.
Not only do you get the chance to win a great prize, you will also be helping us to create our new limited edition print collections. We will use the competition data to highlight which images and characters are the most popular to feature as new prints and wall coverings.
Thanks and Good luck !
Twitter post :
Follow us and RT your fav #StarWars film moment or character for chance to win ltd edition print : http://bit.ly/8uHWB #competition
© 2009 Lucasfilm Ltd. & TM. All rights reserved. Used under authorization.
Follow ID-WALL & Canvas Club on Twitter
You can now follow ID-WALL and Canvas Club on Twitter.
What is this Twitter thing that everyone’s talking about?
Well, Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates – which are known as ‘tweets’. Every tweet has a maximum length of 140 characters. Still none the wiser? The best way to understand the world of Twitter is to jump right in.
So check out our page and look out for future posts on tips on how to get the most of Twitter.
Tweet.. Tweet..
Python Goes up the Wall!
Python Goes up the Wall!
Monty Python Features on New Range of Canvas Wall Art
PPC Enterprises has just announced details of a new deal that will see evergreen favourite Monty Python featuring on canvas wall art from ID-WALL.
Python is celebrating its 40th birthday this year and is just as well loved now as it was in its 1970s heyday. Classic catchphrases such as ‘And Now for Something Completely Different’ and ‘Nobody Expects the Spanish Inquisition’, have entered the lexicon, and cult Python films such as ‘The Life of Brian’ and ‘Monty Python and the Holy Grail’ have legions of devoted followers, young and old.
Monty Python BUS STOP - Canvas Print
The creation of an official Monty Python channel on YouTube has led to Python becoming available to a whole new generation of fans. This has led to a surge of interest in this classic brand and PPCE have set up a series of Python licensing deals, including apparel, voice key chains, and dress-up whilst Forever Famous Clothing has been signed up to produce a range of Python branded T-shirts, which are now available across the High Street in big-name stores such as Next and ASOS.
Monty Python Lumberjack no1 - Canvas Print
ID-WALL already works with some of the biggest brands in the world, such as Star Wars™ and Universal Music Publishing, and the new deal will see the licensed imagery specialists creating canvas wall art featuring iconic Python characters and catchphrases. The first collection of limited edition prints will be made available on the licensee’s retail website in May – www.id-wall.com
Monty Python and The Holy Grail One Sheet - Canvas Print
Mark Hurry, legal and commercial director at PPC Enterprises, is delighted with the new deal: ‘Monty Python is in the enviable position of being a classic brand that appeals to all ages – it has an incredibly loyal fan base that is being constantly added to by people who weren’t even born when the first shows were aired. Licensees across a wide variety sectors are showing huge interest in the brand and the ID-WALL deal is further evidence of this. There is likely to be plenty more to come from Python!’
For further information please contact :
Art – QUANTUM BRANDING JP TREVOR
JP Trevor - Leviathan
QUANTUM BRANDING JP TREVOR
By P. Scott
JP Trevor - Leviathan in the making
You’re an art student fresh out of a degree show and Saatchi wants to rep you and eventually brand you. Fine.
But what if you’re already an established artist with serious collectors’ critical praise, even having been bestowed with the title of creative ‘genius’, and you want to be branded – because until you are, nobody in the ‘Frieze’ contemporary art scene, where the stakes are highest – will take you seriously, nor will your work reach well-deserved branded prices, but people like Saatchi, Gagosian, Serota, Joplin, don’t want to know about you. What do you do?
Unless your Rolodex includes these ‘superstar’ dealers of the contemporary art world, you’re excluded from receiving the wave of their wand that can transform art like JP Trevor’s, into a multi million pound commodity. The solution is to wave your own wand, gather together a marketing and PR team and do it yourself like Jack Vettriano and Damien Hirst, the wealthiest living artist.
Some critics might wince at these two names together, but they both use the same tools: marketing and PR.
This paper is about branding A-list artist JP Trevor, also known as ‘Phoenix’, without the blessing or endorsement of the Gagosians and Guggenheims of the tightly controlled ‘members only’ elitist art world, who would like you to believe that traditional branding is a complex process, that only they understand it or have the power to make happen. In fact it’s a very simple equation; it’s a marketing exercise par excellence accessible by whoever wishes to carry it out.
The book, the $12 MILLION DOLLAR STUFFED SHARK, by Don Thompson, exposes contemporary art branding and the elaborate smoke and mirrors these people have a vested interest in to use, to manipulate the art market at the top end of the pyramid. So far they have kept the market small and opaque, and hugely profitable, through a strict control of supply and demand, showbiz tactics, ego, lashings of hype, fear, greed and even underpinning – tactics that are essential when considering that much of the art on the uber contemporary scene cannot stand on merit alone – but some of these tactics, when applied to great artists, magnify the economics.
With books like SEVEN DAYS IN THE ART WORLD by Sarah Thornton and the one above by Don Thompson, the veil of mystery is lifting off the branding process, revealing a gleaming template that in the hands of a crack marketing team can be very rewarding.
THE BRANDING TEMPLATE EXPOSED
Esquire 2008 – ‘THE ART OF THE MATTER’
An explanation from an ‘elite’ art panel interviewed by Esquire, of the benchmarks and factors that determine which works are good and which are not, that make a JPT more desirable than a work by X, are as follows: ‘The answer lies in a complicated and elaborate system of approval and endorsement by which an artist’s work has to be talked about, written about, sold, bought and selected for exhibition by a network of experts in both the public and private sectors. If a sufficient number of these individuals hold the same view, this consensus amounts to an endorsement and the quality of the artist’s work is assured’.
Sound familiar? It’s marketing.
JP Tevor - Blue God III - Stripes
These same principles, used with hype and Hollywood showbiz, are very powerful, so much so that they can sell coloured dots – that the artist did not even paint – for six figures, a couple of square metres of canvas painted in the same colour for £10M if painted by Yves Klein.
And they will insist that to be branded successfully, the artist’s work has to be in major public institutions, reputable collections of contemporary art, have an auction record, museum presence, and although some of this helps, it all sounds very worthy; they will deny that these pre-branding ethics are not nearly as pure as they appear – but at an auction at Sotheby’s Sept 15 2008, the sale was underpinned by the artist’s very own primary dealer, who bid on an estimated 44% of the multi-million pound lots in the big evening sale.
And they will probably not even answer your question; how did Jack Vettriano become branded without their blessing? His works are hardly in any of those ‘established’ places, and he is rejected by the ‘Frieze’ art world. So why is he a ‘brand’ nevertheless? Because of intelligent marketing that means one of his paintings recently sold for £700,000.
THE BRANDING SPARK OF LIFE
During my research into the ‘mysterious’ world of branding, I was determined to find someone ‘inside’ to confirm that branding depends on one thing initially. A pivotal moment of truth happened when I walked into a gallery in London’s West End on Feb 6 2009 and said to the director that a well known institution and general opinion had put a value of £1M on JP Trevor’s thirty foot painting LEVIATHAN. The director said, ‘I cannot see how X, who I have a great deal of respect for, can just put a value of £1M on it, I mean people will want to know why it’s a million, there’s a reason, what’s the reason?’ I said nothing and let the moment of resistance pass. Then he said, with great courage, ‘But then again, all it can take is someone to say ‘I love his painting, I love him, how much do you want for it, a million? OK, let me write a cheque’, and that does it (branding)’. The director’s three words, ‘that does it’, and admitting ‘there’s a lot of froth in the branding process’, blew the veil of mystery and the ‘rules’ outlined in SHARK clear out of the water. Quantum branding was born.
JP Trevor Canvas Print - Leviathan #2
Hang two paintings side by side at Frieze Art Fair. Apply the full branding hype outlined in SHARK, to one painting, but no buyer comes forward. Then X comes in, looks at the other painting, and writes a cheque for £1M. Which painting will get instant media interest, world coverage and offers to the artist of PR representation?
Therefore a high profile sale of a flagship work is essential to establish ‘branding’.
QUANTUM BRANDING
The dynamics are mostly the same as covered in SHARK, but more streamlined due to less self-serving politics, hence the term ‘quantum’. The primordial soup of the branding equation is ignited when X purchases a stunning work like LEVIATHAN, valued at say £1M. A publicist and marketing team takes it from there.
Post Branding Management:
SELL / PROMOTE / CURATE / ENDORSE.
JP Trevor Canvas Print - Gotham City
INVESTING IN JP TREVOR
JP Trevor, also known as ‘Phoenix’, is an artist who has exceeded the boundaries of excellence. He is a diamond in the rough; whoever cuts it stands to gain. His rich artistic history, body of work, and maîtrise in the purist sense makes branding essential. Not to do so would be a serious cultural and social faux pas, and an insult to the artist himself, when a pile of fortune cookies (Christies May 2003) sells for six figures and an actual pile of dirt sells for €17,000 – ‘Der Letzte Dreck’ ‘A pile of Dirt’, 2007 by Hans Schabus at Art Basel.
JP’s art is in collections all over the world including that of Florence Jay Gould. He’s considered by the film and design industry as one of America’s top ten artists. In 2001 Christies gave him a whole page to himself in their Film and Entertainment catalogue and sold one of his original ‘pre-production’ oils of GOTHAM CITY (BATMAN I). In 1998 he was flown to Russia by the ex-Soviet Union’s leading star to design a major rock musical next to the Kremlin. The Russian press dubbed it ‘Best Concert Design by a Foreign Designer’’. His awards include the coveted CCA and Lurzer Archiv for best TV commercial design.
JP Trevor is frustrated at being told he’s a ‘master’, that he should be ‘worth a fortune’, of receiving critical praise, and yet when he approaches Tate Modern and the Larry Gagosians of the art world, the door is shut, preventing branding, when it’s clearly obvious to his reputable collectors and serious critics this accolade is long overdue.
JP Trevor - Blue Gods
It’s a basic industry tenet that if the mammoth work LEVIATHAN by A-list artist JP Trevor, is bought by well known X for the magic seven figure, and exacting and intelligent marketing and PR management is in place, branding will occur and the post-branding harvest from his future works, especially considering his rich and controversial back story – a publicist’s dream in itself – stands to be very profitable to whoever carries his career forward. The momentum, the body of work, the credentials and the story are there.
JP Trevor, ‘I have the right stuff for this to happen. I want my life’s work so far, to be acknowledged and capitalised on; branding me makes sound financial sense. I’m not where I should be in the art arena and serious collectors and critics know it. I’m not yet branded because my speed-dial doesn’t have the right names in it. But I’m now better informed about the concept and process of branding – it’s marketing. I realise, like Sarah Thornton, that I can write my own branding rules, so I’m looking for a team’.
LEVIATHAN
This is modern art at its finest – in technique, skill, beauty and spirit – and was inspired by film design. The thirty-foot painting is meticulously fabricated by hand in fine draughtsmanship. It is a painting that’s pushed the boundaries of excellence, that was in itself a test of technical stamina and physical strength.
At the unveiling in 2004 of LEVIATHAN, an ‘unknown metropolis’, that took one hundred and ten days to create without a break, two hundred people, including disciples of Norman Foster and Richard Rodgers broke into spontaneous applause as the cloth came off.
Some who have only seen a large print of LEVIATHAN, refuse to believe it was created by hand, but Harrison Ellenshaw who trained ‘Phoenix’ in California and knows of his skills, said of LEVIATHAN “Very, very impressive’.
JP Trevor Canvas Print - Leviathan #1
INVESTING IN ART – A SAFER TANGIBLE CURRENCY
Even without the branding effect, ‘good’ art is an investment. Great art takes the stakes higher when adding branding.
‘AN’ 2008. ‘As record sales draw in more and more buyers of contemporary and modern art, more financial infrastructures get into place. Launching 1 July 2007, the London based organisation Artistic Investment Advisers (AIA) set up the Art Trading hedge fund – an investment fund charging a performance fee, open to a limited range of investors – signing up established artists and aiming for an annualised return of 30%, claiming to have found between ten and fifteen economic indicators and securities that make it profitable’.
‘Art is viewed more and more as an alternative asset class, an investment category compared to cash, property, bonds, shares’.
Owning top end art that you love also announces that you are cultured and refined; it becomes part of a positive identity. Savvy collectors buy not for always for display (showing only reproductions) but as negotiable assets to be locked away. With the crisis and with tangibles like gold on the rise, great art has never been a more solid investment.
Contact ID-WALL for more information : info@id-wall.com
JP Trevor - Blue God AH I Burst
Essential reading:
THE $12 MILLION DOLLAR STUFFED SHARK
ID-WALL's Weblog 